UCI: Bank Marketing Data Set
Economy & Business
Jun 18, 2019

The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe (yes/no) a term deposit (variable y). This dataset is sourced from the UCI Machine Learning Repository.

This data set contains 10% of the examples and 17 inputs, randomly selected from the full data set, bank-full.csv. The full data set is available on the Watson Studio Community as well as at https://archive.ics.uci.edu/ml/datasets/Bank+Marketing.

Attribute Information:

Input variables:
Bank client data:
1 - age (numeric)
2 - job : type of job (categorical: "admin.","unknown","unemployed","management","housemaid","entrepreneur","student",
3 - marital : marital status (categorical: "married","divorced","single"; note: "divorced" means divorced or widowed)
4 - education (categorical: "unknown","secondary","primary","tertiary")
5 - default: has credit in default? (binary: "yes","no")
6 - balance: average yearly balance, in euros (numeric)
7 - housing: has housing loan? (binary: "yes","no")
8 - loan: has personal loan? (binary: "yes","no")

Related with the last contact of the current campaign:
9 - contact: contact communication type (categorical: "unknown","telephone","cellular")
10 - day: last contact day of the month (numeric)
11 - month: last contact month of year (categorical: "jan", "feb", "mar", ..., "nov", "dec")
12 - duration: last contact duration, in seconds (numeric)

Other attributes:
13 - campaign: number of contacts performed during this campaign and for this client (numeric, includes last contact)
14 - pdays: number of days that passed by after the client was last contacted from a previous campaign (numeric, -1 means client was not previously contacted)
15 - previous: number of contacts performed before this campaign and for this client (numeric)
16 - poutcome: outcome of the previous marketing campaign (categorical: "unknown","other","failure","success")

Output variable (desired target):
17 - y - has the client subscribed a term deposit? (binary: "yes","no")

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