Association Rules Overview

For example, the rule beer <= cannedveg & frozenmeal (173, 17.0%, 0.84) states that beer often occurs when cannedveg and frozenmeal occur together. The rule is 84% reliable and applies to 17% of the data, or 173 records. Association rule algorithms automatically find the associations that you could find manually using visualization techniques, such as a Web diagram.

Next steps

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