Watson Personality Insights on Cloud Pak for Data as a Service
The IBM Watson™ Personality Insights service derives insights from social media, enterprise data, or other digital communications. The service uses linguistic analytics to infer individuals’ intrinsic personality characteristics from digital communications such as email, text messages, tweets, and forum posts. The service infers, from potentially noisy social media, portraits of individuals that reflect their personality characteristics. It can also determine individuals’ consumption preferences, which indicate their likelihood to prefer various products, services, and activities.