Web nodes show the strength of relationships between values of
two or more symbolic fields. The graph displays connections using varying types of lines to indicate
connection strength. You can use a Web node, for example, to explore the relationship between the
purchase of various items at an e-commerce site or a traditional retail outlet.
Figure 1. Web graph showing relationships between the purchase of grocery
items
Directed Webs
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Directed Web nodes are similar to Web nodes in that they show the strength of
relationships between symbolic fields. However, directed web graphs show connections only from one
or more From fields to a single To field. The connections are
unidirectional in the sense that they are one-way connections.
Figure 2. Directed web graph showing the relationship between the purchase of
grocery items and gender
Like Web nodes, the graph displays connections using varying types of lines to
indicate connection strength. You can use a Directed Web node, for example, to explore the
relationship between gender and a proclivity for certain purchase items.
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